Digital Health Marketing and Growth
Digital health has no shortage of interest and a serious shortage of signed contracts. We build the marketing and commercial motion that converts pilots into paid, renewed deployments.
Who this is for
Care delivery platforms, remote monitoring, clinical decision support, patient engagement, and health data companies selling to providers, payers, employers, or all three at once, which is usually the problem.
What we fix first
Most digital health growth problems trace back to the same few decisions.
- Choosing one buyer type instead of marketing to three at half strength
- Outcomes evidence framed in the metric that buyer is measured on
- Pilot design that has a contract path built in rather than an open ended trial
- Demand generation aimed at budget holders, not end users without spend authority
- Renewal and expansion narrative built before the first renewal date
The pilot trap
Free pilots feel like traction and often prevent revenue. We rebuild pilots as paid, scoped, time-bound evaluations with agreed success criteria and a pre-negotiated path to contract.
Aligning incentives with outcomes
Digital health only produces patient benefit at sustained scale. Commercial durability is what keeps a useful product live long enough to change anything.
Common questions
We have pilots but no revenue. Where do you start?
With the pilot terms and the buyer. Most of the time the trial was never structured to become a contract.
Do you work with employer and payer channels?
Yes, along with provider and direct-to-consumer health.
Do you help with sales hiring?
Yes. We train in-house teams and place trained sellers from our network.
Plenty of pilots, not enough contracts?
Start with a brief 15-minute discovery call to discuss your project and confirm fit. Qualified leads are invited to a private technical session for an in-depth look at your scientific challenge.
Discuss Your Project