Fractional CMO for Health Tech and Life Science
You need senior commercial leadership before you can justify a full time CMO salary. We step in as fractional marketing leadership and own positioning, demand, and the go-to-market plan until the role earns a permanent hire.
Who this is for
Seed through Series B companies in diagnostics, medical devices, digital health, and life science tools where the founder is still the de facto head of marketing and the calendar has run out.
What we own
We take responsibility for the commercial narrative and the machine that carries it.
- Positioning and messaging that clinical, economic, and technical buyers all recognize
- Demand generation matched to how health systems and payers actually discover vendors
- Website, sales collateral, and evidence assets that survive procurement review
- Pricing and packaging tested against real buying conversations
- The metrics, cadence, and eventual job description for your permanent hire
How the engagement runs
Typically two to four days a month, with a defined scope and named deliverables. We work inside your tools and your team meetings rather than reporting from the outside, and we document everything so nothing walks out the door when the engagement ends.
Why fractional works here
Health tech marketing leadership is scarce and expensive, and hiring the wrong one costs a year. Fractional gives you the judgment now and defers the salary until the shape of the role is proven.
Common questions
How is this different from an agency?
An agency executes campaigns. We set strategy, make decisions, and are accountable for commercial outcomes, including deciding when a campaign is the wrong answer.
What is the minimum commitment?
A short diagnostic first, then usually a three to six month term so the work is measured against a real cycle.
Will you help hire our permanent CMO?
Yes. Defining and de-risking that hire is part of the deliverable.
Need marketing leadership without the full time hire?
Start with a brief 15-minute discovery call to discuss your project and confirm fit. Qualified leads are invited to a private technical session for an in-depth look at your scientific challenge.
Discuss Your Project