Healthcare Marketing That Moves the Buying Committee
You are spending on marketing and the pipeline is not moving. The usual reason is not creative or channel choice. It is that nothing you publish speaks to the three people who actually decide: the clinician who wants it, the finance lead who funds it, and the committee that can quietly kill it.
You are probably here because
- Leads come in, then stall for months inside the hospital or payer with no clear reason
- Your last agency understood ads but not how a health system buys
- Sales says marketing leads are unqualified, marketing says sales does not follow up
- Your clinical evidence lives in a PDF nobody outside the company reads
- You are asked for ROI numbers you cannot yet defend in a room
What we actually do
We start with the buying committee, not the ad account. Every asset after that is written for a named person in that process, with the objection they raise and the proof that answers it.
- Buying committee map: who champions, who funds, who blocks, and what each one needs to say yes
- A value story your economic buyer can repeat internally without you in the room
- Clinical and economic evidence rewritten as marketing, not a separate binder
- Content aimed at the searches your buyers run while shortlisting vendors
- Sales enablement so the message survives the handoff to whoever runs the call
- Reporting against pipeline and contract value, never impressions
How the engagement runs
Weeks one and two we interview your buyers and your team and audit what is already in market. Weeks three to six we rebuild positioning, the value story, and the core assets. From there we run alongside your team through a full buying cycle so the motion holds after we step back. Most engagements run three to six months.
What we will tell you honestly
If paid media is not your constraint, we will say so and fix the real constraint instead. We do not sell retainers that outlive their usefulness, and we take four clients a quarter so the work stays senior.
What it costs
We begin with a 15-minute discovery call to confirm fit, then a private technical session to understand the work. You receive a one-page recap of your priorities and clear options to work together within 2 business days.
Common questions
Are you an agency?
No. We are a commercialization consultancy that does the strategy an agency usually skips, and we will help you brief an execution partner when volume production is needed.
How fast will we see something?
Positioning and message changes usually show up in call quality inside the first month. Pipeline effects take a full buying cycle, which in health systems is rarely under one quarter.
Do you handle regulated claims review?
We build messaging with your regulatory and clinical reviewers in the room from the start, which is faster than writing first and clearing later.
Do you work with B2C health brands?
Yes, across B2B and B2C in life science, medtech, healthtech, and diagnostics.
Marketing spend not turning into pipeline?
Start with a brief 15-minute discovery call to discuss your project and confirm fit. Qualified leads are invited to a private technical session for an in-depth look at your scientific challenge.
Discuss Your Project